Scentonomy, an online platform that curates custom aromatherapy blends, launched a sample collection from its digital aromatherapy algorithm at the popular Allure Store in Soho New York, alongside 8 other BIPOC brands. The platform was created by former real estate broker turned beauty and wellness entrepreneur, Makeba Lloyd. She came up with the concept after conducting research on the accessibility of holistic and complementary wellness providers. While caring for her mom, she noted a gap in the availability of centralized and vetted resources for easily accessible, complementary online care – Two years later Scentonomy was born.
Meet Makeba Lloyd Founder/CEO/Certified Aromatherapist & Perfumer
In Makeba’s former professional life she was a lead new development sales broker representing New York City real estate developers across the boroughs with a collective portfolio of $1 Billion. After a trip through Ancient Egypt, she discovered the benefits of engaging the therapeutic practice of aromatherapy and perfumery, not only as a self-care ritual, but also a method of creating her own scent-scapes using handcrafted products that served as aromatherapy tools she attributes to upgrading her sales presentations.
During the onset of the pandemic, when New York was shut down, Makeba chose to retire her real estate sales business and focus on her brand and production strategy.
In the process of her growth she came up with the concept and plan to build a digital application that allows customers to co-create their own aromatherapy blend with the assistance of a data driven algorithm, while being encouraged to explore other holistic and complimentary wellness modalities.
Makeba is now a certified aromatherapist and artisanal perfumer, with an innovative platform that integrates a simplified process for collecting data that can be used to curate essential oil blends based on the user’s wellness concern and scent preference.
What transferable skills did you take from your former role as a real estate broker into launching your own wellness and beauty line? “I attribute my customer service and communication skills from my days as a real estate broker to being able to retain a customer base,” said Makeba Lloyd, founder of Scentonomy…
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