Sephora confirms opening of second UK store

The LVMH-owned beauty giant made a triumphant return to the UK market in October 2022 with the launch of its e-commerce site, sephora.co.uk, following the acquisition of online retailer Feelunique. The digital-first approach was met with unprecedented demand, marking a successful re-entry into the UK after an 18-year hiatus.

The first physical store in Westfield White City, spanning 6,000 square feet, has been a hit among consumers, with queues still forming outside four months after its opening.

The store features over 135 brands, some of which are physically retailing in the UK for the first time, including Tarte Cosmetics, Glow Recipe, Supergoop!, Danessa Myricks, and Kosas.

The upcoming Westfield Stratford City store is expected to offer similar features, providing a “next-generation retail design” aimed at enhancing the retail experience for UK consumers…