Breuninger Brings AlphaTauri Pop-Up to Red Bull’s Urban Downhill Finale
An AlphaTauri menswear pop-up, a downhill VR experience and a members event connect the Stuttgart flagship with the city’s sporting calendar.
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Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase
The Shanghai activation puts the new loose powder at the center of a wider complexion range, combining product displays, consultations and photo moments.
Champion and Ted Baker Bring The Gentlemen to Selfridges With Sportswear and Tailoring
Champion and Ted Baker connect The Gentlemen season two with boxing-inspired sportswear, British tailoring and a Selfridges retail launch.
Kenzo Brings Its Founder’s Paris Home Into Galeries Lafayette’s Windows
Kenzo interprets the entrance of its founder’s home for Galeries Lafayette, September 3–October 14.
Tory Burch Connects a Violet Cakes Café and Exclusive Romy Bags at Selfridges
Romy combines a Violet Cakes Airstream café, sculptural handbag display and a Europe-exclusive bag at Selfridges.
Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover
Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.
Saks Fifth Avenue Unveils Let’s Go! With a Curated Concept Shop For Fall
Photographed by Nadine Ijewere, the campaign features a diverse cast in dynamic seasonal looks set against the vibrant backdrop of NYC.
MAKE UP FOR EVER Opens an Interactive Beauty Counter at Changsha Wangfujing
The new Changsha store layout integrates a large play table and vibrant product displays to enhance customer engagement and discovery.
Balmain Brings Antonin Tron’s Debut Collection to Galeries Lafayette’s Windows
Balmain’s Jeanne Briand installation turns its creative transition into a shopper-facing presentation at Galeries Lafayette Paris.
Bloomingdale’s Puts Store Experience at the Center of Its Department Store Strategy
Bloomingdale’s latest strategy message connects physical retail, service and a differentiated brand mix.