Champion and Ted Baker Bring The Gentlemen to Selfridges With Sportswear and Tailoring
Champion and Ted Baker connect The Gentlemen season two with boxing-inspired sportswear, British tailoring and a Selfridges retail launch.
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Valentino Takes Stud Up Sneakers Inside Alessandro Michele’s Rome Office
Valentino places its Stud Up sneakers in Alessandro Michele’s Palazzo Mignanelli office, connecting the runner silhouette with the house’s creative setting.
Ralph Lauren Turns the US Open Pink for Its Pink Pony Mission
Ralph Lauren connects tournament hospitality, Pink Pony apparel and its cancer-care mission through a coordinated US Open activation.
LOEWE Connects the New Whisker Bag With Its Signature Intarsia Leatherwork
The Whisker by Jack McCollough and Lazaro Hernandez pairs a relaxed body with a structured handle and introduces a checked leather-intarsia version.
Desigual Taps Vivian Jenna Wilson for Its Born to Disobey Fall Campaign
Desigual’s FW26 campaign pairs Vivian Jenna Wilson with the DESI 84 robot character and carries its message into a special-edition T-shirt.
Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul
The Seoul activation pairs Sea Salt & Bergamot with Wood Sage & Sea Salt through a scented mist room, wind and an interactive stepping-stone route.
OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store
The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.
Kering Brings Its Generation Award to India With Reliance Brands
The first Indian edition will focus on circular-fashion startups, with nominations through the R|Elan Circular Design Challenge and an October 13 ceremony in Delhi.
Golden Goose Names Belinda Bencic an Ambassador With an Off-Court Campaign
The tennis player joins Golden Goose’s ambassador community in a city-based campaign that connects sport with the brand’s everyday fashion offer.
MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation
AXIS-Y's founder will retain majority ownership as the Korean skincare brand plans wider distribution and expansion into haircare and beauty devices.