Prada Opens Two-Level Boutique at Hong Kong’s K11 MUSEA
Prada's new K11 MUSEA boutique in Tsim Sha Tsui spans two levels, with men's and women's collections, beauty, leather goods and a design that references the house's Milan origins.
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How Luxury Brands Are Building Cultural Platforms Beyond the Campaign
Miu Miu commissions films, Saint Laurent produces them, and Cartier convenes the cinema community. Three distinct models show how luxury brands build cultural relevance beyond a campaign.
Amika Takes Its Protector Hair-Care Launch on the Road With a Mobile Airstream
CNC Agency created a circus-inspired traveling activation for Amika's Protector collection, turning an Airstream into a product-discovery space with samples and live programming.
Arc’teryx Brings Jiangxi Craft References Into Its Nanchang Store
Designer Alex Chen says the Arc’teryx store in Nanchang combines the outdoor brand's mountain-inspired visual language with local ceramic and ink-painting references.
Stone Island Sound Brings Studio One to London With Friendly Pressure
Stone Island and Friendly Pressure staged the London debut of Studio One, linking the brand's sound program to an immersive cultural experience.
Nike Turns Its Paris House of Innovation Into a Mind 2.0 Product Experience
Random Studio designed a Nike Mind 2.0 takeover at Nike's Paris House of Innovation, using the store's Arena to connect product display with the campaign's mind-and-body theme.
Snapchat and Nordiska Kompaniet Turn a Stockholm Department Store Into a Social Shopping Experience
Snap Inc. and Nordiska Kompaniet brought Snapchat into NK's windows, brand activations and a retail industry summit in Stockholm.
Miu Miu Beauty Launches Miutine Intense With a Traveling Club Concept
The first Miutine Club: Petit Salon stop brought Miu Miu Beauty's fragrance launch into a private club during New York Fashion Week.
BAPE Expands Its Retail Footprint With a Store at Changsha IFS
BAPE's Changsha IFS location gives the streetwear label another physical point of contact in China as its chief executive emphasizes consumer engagement spaces.
ARMEDANGELS Tests a Compact Menswear Shop-in-Shop at Kastner & Öhler
The 80-square-meter ARMEDANGELS space brings the brand's menswear and accessories into a dedicated department-store environment.