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The Row History and Ownership (2005-2024)

The Row is an American luxury fashion label founded by Ashley Olsen and Mary-Kate Olsen in 2006.

Published: Jul 12, 2024 10:55 AM

By Jeanel Alvarado

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The Row History and Ownership (2005-2024)

The Row is an American luxury fashion label founded by Ashley Olsen and Mary-Kate Olsen in 2006. Known for its minimalist yet luxurious designs, The Row has carved a high-fashion niche. The brand offers a range of ready-to-wear clothing, footwear, handbags, and accessories and boasts a global presence. Let’s dive into The Row’s history and ownership, following a format akin to a beloved department store’s history.

The Row Timeline: Key Milestones Year Milestone 2005 Ashley Olsen begins a personal project to create the perfect t-shirt. 2006 Official launch of The Row. 2008 Debut of the first full collection. 2009 Introduction of accessories including handbags and shoes.

2011 Opening of the first stand-alone retail store on Melrose Place, Los Angeles. 2014 The Row wins the CFDA Accessories Designer of the Year Award. 2018 Opening of a flagship store in New York City. 2024 The Row continues to maintain its status as a leader in luxury fashion.

Early Beginnings 2006 – The Birth of The Row The concept for The Row began as a personal project for Ashley Olsen in 2005. She was determined to create the perfect T-shirt and tested her designs on women of all shapes and sizes to achieve a commonality in fit and attitude.

In 2006, Ashley and Mary-Kate officially launched The Row with a seven-piece collection, including the iconic T-shirt, cotton sateen leggings, and a cashmere wool tank dress. Barneys New York bought the entire collection, marking the Olsens’ entry into the fashion industry…

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