The Row is an American luxury fashion label founded by Ashley Olsen and Mary-Kate Olsen in 2006. Known for its minimalist yet luxurious designs, The Row has carved a high-fashion niche. The brand offers a range of ready-to-wear clothing, footwear, handbags, and accessories and boasts a global presence. Let’s dive into The Row’s history and ownership, following a format akin to a beloved department store’s history.
The Row Timeline: Key Milestones
Year Milestone 2005 Ashley Olsen begins a personal project to create the perfect t-shirt. 2006 Official launch of The Row. 2008 Debut of the first full collection. 2009 Introduction of accessories including handbags and shoes. 2011 Opening of the first stand-alone retail store on Melrose Place, Los Angeles. 2014 The Row wins the CFDA Accessories Designer of the Year Award. 2018 Opening of a flagship store in New York City. 2024 The Row continues to maintain its status as…
a leader in luxury fashion. Early Beginnings 2006 – The Birth of The Row The concept for The Row began as a personal project for Ashley Olsen in 2005. She was determined to create the perfect T-shirt and tested her designs on women of all shapes and sizes to achieve a commonality in fit and attitude.
In 2006, Ashley and Mary-Kate officially launched The Row with a seven-piece collection, including the iconic T-shirt, cotton sateen leggings, and a cashmere wool tank dress. Barneys New York bought the entire collection, marking the Olsens’ entry into the fashion industry.
2007 – Expanding Horizons The Row quickly expanded its offerings. Initially focused on women’s ready-to-wear, the brand added outerwear, suiting, handbags, and eyewear to its portfolio. Their understated elegance and exceptional tailoring garnered a dedicated following.
Establishment and Growth 2008 – Making a Statement In 2008, Lauren Hutton modeled for The Row’s first lookbook, praising the minimalist yet luxurious designs. Despite their growing fame, the Olsens chose to let their clothes speak for themselves, refraining from giving interviews about the brand for the first three years…
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