The Artificial Intelligence-powered consumer brand group, announces its new skincare brand, 100.co co-founded with Winnie Harlow, CAY SKIN by Winnie Harlow, is now available at top beauty retailer Sephora at 251 locations.
Harlow, a globally renowned supermodel, raised $6.5M in funding for CAY SKIN, becoming one of 100 black female founders to raise more than $1 million of Venture Capital.
CAY SKIN was incubated at 100.co utilizing the Company’s proprietary AI technology, which analyzed millions of retail data signals and beauty trends to develop a brand that fit both Harlow’s vision and to meet market needs. The platform also analyzes consumer product reviews and translates those insights into recommendations for formulations and packaging.
The brand’s initial launch of four products includes a range of sunscreens and skincare products expertly formulated to keep all skin tones and types protected, glowing and without any white cast. CAY SKIN is setting a new standard of daily suncare with a range of lightweight, vegan formulas that are comfortable to wear. All products are silicone-free, non-comedogenic, dermatologist- tested, reef-friendly, vegan, and are formulated with high performance skincare actives and nutrient-rich island-based ingredients like Aloe Stem Cells, Hydrating Nectar and Sea Moss, paying homage to Winnie’s Jamaican heritage.
“Two years ago, we started collaborating with Winnie to develop CAY SKIN and we couldn’t be more excited to see her vision come to life,” said 100.co founder and CEO Kim Perell. “For both 100.co and CAY SKIN, working with a partner such as Sephora is a huge moment of success. We all have a shared vision for a diverse and inclusive beauty industry and I’ve always believed in supporting female founders from diverse backgrounds, which Sephora is committed to as well.”
Harlow added, “I wanted to create CAY SKIN for all those people who have sensitive skin, who have vitiligo, who are light, dark, any color under the sun, and Kim and the 100.co team have given me an unbelievable platform to develop this line of products. They were with me every step of the way, from product concept to manufacturing, and from fundraising to marketing. Most importantly, their AI platform gave us the data and insights to understand the market gaps not being fulfilled by traditional skincare brands.”
CAY SKIN is the second brand incubated and launched via 100.co., following SAMA, a line of adaptogenic teas co-founded by Life & Purpose Coach, #1 New York Times Bestselling Author and Podcast Host, Jay Shetty, alongside his wife, Plant-Based Recipe Developer and Fitness & Well-being Enthusiast, Radhi Devlukia-Shetty.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.