Klarna releases new survey that finds nearly 80% of shoppers want fitting rooms to reopen this year. Seventy-seven percent (77%) of shoppers want to be able to try on clothes again in fitting rooms this year, but only 36% would like to see beauty and wellness product testing return. This is according to new research by Klarna, a leading global retail bank, payments and shopping service, which surveyed over 41,000 shoppers across the US to understand the pandemic’s lasting impact on consumer spending behavior.
Klarna’s survey also found that safety precautions will be the top priority for nearly three-quarters of consumers (74%) shopping in-store, even when the country opens up more widely. Deals and discounts are also an important draw for 73% of those planning to shop in brick-and-mortar stores this year, followed by fast and convenient pickup and returns (63%), and the availability of customer service (46%).
“Shoppers miss…
the physical elements of the in-store experience that can only be offered in a brick-and-mortar setting, like fitting rooms. However, they also have new expectations around what the in-store shopping journey should look like,” said David Sykes, Head of US at Klarna.
“Our latest research shows that safety will remain a top concern for consumers, even as the world reopens, so retailers must adapt their in-store experience to provide shoppers with greater confidence and peace of mind.
Buy online, pick up in store options, contactless payments, QR codes, and safety features as simple as hand sanitizer are simple solutions proven to resonate with today’s shoppers.” Additional key findings include: Stores have an instant gratification advantage.
The top reasons shoppers head to physical retail stores are to touch and try on products (79%), purchase products instantly (67%), browse and discover new products (56%), and return items quickly (34%). Younger generations appreciate the speed and efficiency of physical stores…
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