Walmart Start: Beauty Brand Accelerator Programs [Update]

Walmart has introduced an exciting beauty brand accelerator program called Walmart Start, designed to support emerging brands in the beauty industry. This initiative aims to help up-and-coming beauty brands succeed and scale at mass by providing them with a chance to launch their products at Walmart, both in-store and online.

The Walmart Start program is set to select at least five unique brands, offering them individualized operational and executional support tailored to ensure a successful launch at Walmart. The selected brands will receive mentorship from Walmart merchants, access to industry professionals and brand founders through an exclusive monthly speaker series, and admission to the Walmart Connect Acceleration Academy, which includes Walmart Connect credits.

In addition to mentorship and networking opportunities, the program also offers education through a virtual classroom series. Suppliers will learn useful tips in various areas, such as shipping, invoicing, and preparing for a potential launch at Walmart.…