BigCommerce Releases Multi-Storefront to Unify Multiple Brands

Whether growing sales in new regions with localized storefronts, streamlining operations for managing multiple brands, or customizing for different customer segments like B2C and B2B, merchants can now seamlessly manage every aspect of their business from one dashboard, delivering exceptional customer experiences that build brand loyalty.

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements,” said Brent Bellm, CEO at BigCommerce.

“This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account.” Accessible from the BigCommerce control panel, Multi-Storefront enables merchants to deliver tailored shopping experiences to their different buyers by setting up unique storefronts with separate domains, customized design, transactional and promotional emails, and custom pricing with preferred payment methods.

Merchants can also simplify management through holistic views to manage customers, products, order fulfillment, and storefront analytics and data…