Pacsun Launches Metaverse World On Physical Retail Locations

Youth retailer Pacsun released its 2022 seasonal campaign coined PacVerse and campaign video “Welcome to the PacVerse,” featuring a real life cast entering a metaverse created by Pacsun that juxtaposes virtual and physical worlds and includes a futuristic airport terminal, an upside down world, an icy wonderland, and the new PacVerse world.

Pacsun continues to embrace opportunities to connect and celebrate physical and virtual identities this year, via AR, VR, 3D and Metaverse explorations across multiple platforms and IRL. Pacsun also plans to create 1:1 NFTs that will signify different PacVerse environments in the campaign.

“PacVerse serves as a full funnel medium across our virtual and physical worlds that helps to enhance brand value and consumer experience. Our audience is the first generation to blend their digital and physical indenities as a natural part of their lives, and the PacVerse theme is a celebration of their self expression, reflecting those…