Two Utah brothers, Mark and Peter Rane, found themselves dissatisfied with the existing pillow options on the market. Their quest for the perfect pillow led them to leverage their extensive industrial design experience—accumulated over 30 years while working with prominent brands like YETI, Lenovo, and Black Diamond—to create a solution of their own.
The result was Twilla, an adjustable pillow that epitomizes customization for individual comfort. The name “Twilla” itself, meaning “woven with a double thread,” reflects the high-quality craftsmanship and attention to detail the brothers insisted upon. Their patented Pod-System allows users to tailor the pillow’s firmness and support, aligning the spine for a restful sleep.
This innovative product was brought to life through a successful Kickstarter campaign in the Fall of 2022, showcasing the community’s support for their vision. The Rane brothers’ journey from concept to creation has culminated in a pillow that not only adjusts to one’s…
sleeping preferences but also represents a commitment to superior design and personal well-being. We are thrilled to present an exclusive interview with the co-founders of Twilla, who have taken the concept of the humble pillow and transformed it into a tailored sleep experience.
Join us as we delve into the minds of Peter and Mark Rane, exploring the origins of their company, the challenges they’ve faced, and the triumphs they’ve celebrated. 1. Peter and Mark, can you share with us the story behind the inception of Twilla?
What was the driving force that led you to start your own company as a brother duo? Twilla Co-founders, Mark on left and Peter on right The idea for Twilla started several years ago, when we were looking for a pillow for ourselves.
It seemed like there were a lot of good pillows on the market, but when we tried them out, we were constantly disappointed. Being designers, we just naturally started evaluating all of the pillows and then making our own prototypes. We spent a lot of time behind the sewing machine before we thought about turning it into a brand…
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