CeraVe, the #1 dermatologist-recommended skincare brand in the U.S., has inked a historic, multiyear agreement to become the Official Skincare and Haircare Partner of the NBA, uniting two global powerhouses dedicated to performance, well-being, and cultural impact. The deal brings together a brand revered for science-backed skin health and a league known for uniting and inspiring diverse audiences.
Partnership Highlights: More Than Just Courtside Product Placement
“At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being,” said Esther Garcia, CeraVe US General Manager.
“Our core mission is to make effective, dermatologist-developed care accessible to everyone. Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that’s passionate, engaged, incredibly diverse, and one that truly values performance, especially when it comes to their skin barrier, head to toe. Beyond the products, our…
commitment is to ignite a vital conversation about skin and scalp health by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.” The NBA, for its part, views the deal as central to its broader wellness expansion: This partnership reflects the NBA’s commitment to expanding its lifestyle and wellness offerings…CeraVe brings trusted expertise and an innovative marketing approach that supports bringing the NBA experience closer to fans wherever they are, added Paolo Pastore, VP, Global Business Development, NBA.
Digital-First Campaigns, Onsite Activations, and NBA 2K26 Integration The partnership strategy will meet NBA fans through multiple touchpoints: Season-spanning digital and social content, including collaborations with NBA stars like Anthony Davis, who was central to CeraVe’s successful Head of CeraVe campaign.
On-site activations at major NBA events—the Emirates NBA Cup, NBA All-Star, and NBA Summer League—where attendees will find product sampling, skincare education, and interactive pop-ups. In-game presence on NBA 2K26, making skincare part of gaming and digital fandom culture.
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