NEXT, the celebrated British fashion retailer marked a major milestone in September 2025 by opening its first standalone store in India at The Pavilion Mall, Pune. This highly anticipated debut fuses NEXT’s hallmark of accessible style, durability, and classic British elegance with India’s rapidly growing appetite for international fashion and shopping experiences.
From London to Pune: The Strategic India Entry
Founded in 1982, NEXT has risen as one of the UK’s largest and most trusted omni-channel fashion retailers, boasting 460 UK stores, 265 global franchise outlets, and a digital presence in 80 countries. Its expansion into India—and, specifically, into Pune’s bustling Pavilion Mall—anchors the brand’s long-term global growth plan.
Through an exclusive collaboration with Myntra Jabong India Pvt. Ltd. (MJIPL), a leading B2B entity within the Myntra ecosystem, NEXT brings its full assortment of men’s, women’s, and children’s collections to urban Indian consumers in-store and online. MJIPL holds the licensed…
rights to distribute and franchise NEXT stores, ensuring a consistent brand experience and scale across India. Venu Nair, Chief of Strategic Partnerships and Omni-channel at Myntra, remarked: “Our collaboration with NEXT gives Indian consumers access to globally acclaimed collections across women’s, men’s, and children’s wear.
The brand’s exceptional designs and quality have filled gaps in the market, particularly in premium children’s fashion, where options remain limited.” Inside the Pavilion Mall Flagship: Size and Design The debut store at The Pavilion Mall covers an impressive 7,100 sq.
ft., reflecting British sophistication and a shop by occasion layout spanning formalwear, casuals, outerwear, loungewear, and active essentials. Collections are presented in themed zones, channeling the inviting aesthetics of NEXT’s flagship London sites, with contemporary lighting and sustainable fixtures.
Special attention is given to premium children’s fashion, with a full seasonal edit and parent-friendly shopping—an area where NEXT aims to become market leader amidst growing demand. Omni-Channel Ambition and Expansion Plans The Pune debut is only the beginning. As part of its pan-India…
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