From London to Pune: The Strategic India Entry Founded in 1982, NEXT has risen as one of the UK’s largest and most trusted omni-channel fashion retailers, boasting 460 UK stores, 265 global franchise outlets, and a digital presence in 80 countries.
Its expansion into India—and, specifically, into Pune’s bustling Pavilion Mall—anchors the brand’s long-term global growth plan. Through an exclusive collaboration with Myntra Jabong India Pvt. Ltd.
(MJIPL), a leading B2B entity within the Myntra ecosystem, NEXT brings its full assortment of men’s, women’s, and children’s collections to urban Indian consumers in-store and online. MJIPL holds the licensed rights to distribute and franchise NEXT stores, ensuring a consistent brand experience and scale across India.
Venu Nair, Chief of Strategic Partnerships and Omni-channel at Myntra, remarked: “Our collaboration with NEXT gives Indian consumers access to globally acclaimed collections across women’s, men’s, and children’s wear…