Deckers Achieves 16% Revenue Growth With Hoka and Ugg Brands

The Dual Engines of Growth Ugg accounted for 51% of 2025 sales, rising 13.1% to $2.53 billion, driven by new lifestyle styles and seasonal demand. Hoka represented 45% of yearly sales, soaring 23.6% to $2.23 billion, maintaining its trajectory as one of the fastest-growing performance footwear brands globally.

Both brands not only fueled Deckers’ 16% revenue growth in 2025, but also forged five consecutive years of double-digit sales increases—a record unmatched by most competitors in the sector.

Strategic Profitability and Margin Expansion With strong pricing discipline, innovation, and a balanced DTC and wholesale network, Deckers grew its operating margin to nearly 24% in 2025, surpassing its previous range of 9–12% from 2015–2018.

The company also posted a gross margin of 57.9%, benefitting from premium positioning and a favorable brand mix. Deckers continues to deploy its strong cash flow toward share repurchases, long-term global expansion, and category-leading innovation…