Prada is bringing summer to the world, one luminous pop up at a time. The Milan based luxury house has launched Days of Summer, a global pop up series spanning nine destinations across Asia, Europe, and the United States, conceived as a conceptual landscape where aesthetics and sensoriality meet.
A Space Built Around Light
The Days of Summer pop up is designed as a continuous white surface that amplifies brightness, highlights volume, and enhances the clarity of garments. Rendered almost entirely in white, the installation sharpens silhouettes and heightens texture, functioning as a study in light rather than a conventional retail environment. The design reflects a core Prada mindset: clean, considered, and deeply intentional in how space and collection speak to one another.
The Collection
The Days of Summer women’s collection centers on ready to wear staples that balance comfort with grace and freedom with structure, exploring what Prada describes…
as a light, conscious femininity. Piqué tops, gathered skirts, and dresses with lace inserts and small floral embroideries bring precision in both structure and detail, while compact cottons in khaki tones introduce broader volumes and more relaxed proportions.
White serves as the defining color throughout, appearing not neutral but luminous and airy through its interaction with fabric and proportion. A Nine City Global Rollout Prada’s ‘Days of Summer’ is running across nine global destinations throughout spring 2026, with each stop hosted at a premier retail partner.
The current and upcoming schedule is as follows: Seoul Lotte Department Store Jamsil Avenue: March 12 to April 5 Hong Kong Harbor City: March 17 to April 14 Beijing SKP: March 26 to April 12 Shanghai IFC: March 31 to April 19 London Harrods Exhibition Windows: April 1 to 30 Osaka Hankyu Umeda Main Store and Hankyu Men’s Osaka: April 8 to 21 Seoul The Hyundai: April 10 to May 5 Tokyo Daikanyama T SITE Garden Gallery: April 25 to May 17 In the United States, Prada‘s Days of Summer women’s collection is available at Saks Fifth Avenue stores in New York, Boston, and Greenwich, as well as Neiman Marcus in Beverly Hills,…
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