dedicated to Timberland, The North Face, and Napapijri, creating a modern shopping experience designed to adapt to consumer needs. Located at Via Orefici 11, the space serves as a hub for brand activations and community events.

Boat Shoes Campaign Timberland went nautical for its Spring/Summer 2026 campaign, with the Authentic Boat Shoe featured prominently across marketing materials and in store displays. The classic boat shoe design features a leather upper and durable rubber sole, positioned as a summer 2026 trend.

The activation aligned with broader Milan Design Week 2026 programming, which drew 500,000 visitors to the city, including 300,000 industry insiders from 188 countries. Craft and Community Focus The workshop with by.sangi emphasized Timberland’s commitment to craft, a value the brand has championed since 1973.

The collaboration brought together materials, process, and purpose in an intimate setting that allowed guests to engage with artisanship firsthand. The event reflected the brand’s strategy of creating experiential retail moments that blend product storytelling with community engagement.