Sport Meets Craftsmanship In A Three day Marine Serre x Under Armour Pop Up in Paris
The capsule, celebrating Under Armour's 30th anniversary, features reimagined performance layers and minimalist designs inspired by the brand's early 2000s archive.
Sport Meets Craftsmanship In A Three day Marine Serre x Under Armour Pop Up in Paris
MARINE SERRE and Under Armour took over 84 rue de Turenne in Paris for three days to introduce their debut capsule in the way it was meant to be seen: inside a space literally “shaped by movement.”
A three day pop up where sport meets craft
From June 5–7, 2026, the Marine Serre x Under Armour pop up opened in the 3rd arrondissement, giving fans and industry visitors a first look at the collection ahead of its wider roll out on Under Armour’s global channels later this summer. The address at 84 rue de Turenne was conceived as an immersive environment rather than a standard showroom, with the space described by Marine Serre as “an immersive environment where sport meets craftsmanship bringing the collection into dialogue with movement, tension and precision.”
For three days, guests moved through a sequence of zones that translated those ideas into light, sound and form:…
garments suspended in motion, stretched fabrics, graphic lines echoing muscle and impact, and cinematic projections that underscored the athletic narrative behind the designs.
Inside the Marine Serre x Under Armour capsule The capsule itself marks Under Armour’s 30th anniversary and is the brand’s first collaboration with a fashion house, drawing heavily on its early 2000s performance archive.
At the heart of the collection is the baselayer, reimagined through Marine Serre’s lens as a “second skin” that balances discipline and the beauty of movement, fusing Under Armour’s HeatGear® and base layer innovations with Serre’s signature moon motif.
Pieces range from compression tops and leggings to performance dresses, outer layers and accessories in a stark, minimalist palette of black and white, punctuated by a co created print that merges Marine Serre’s crescent moon with Under Armour’s Heartbeat logo…
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