Sport Meets Craftsmanship In A Three day Marine Serre x Under Armour Pop Up in Paris

A three day pop up where sport meets craft From June 5–7, 2026, the Marine Serre x Under Armour pop up opened in the 3rd arrondissement, giving fans and industry visitors a first look at the collection ahead of its wider roll out on Under Armour’s global channels later this summer.

The address at 84 rue de Turenne was conceived as an immersive environment rather than a standard showroom, with the space described by Marine Serre as “an immersive environment where sport meets craftsmanship bringing the collection into dialogue with movement, tension and precision.” For three days, guests moved through a sequence of zones that translated those ideas into light, sound and form: garments suspended in motion, stretched fabrics, graphic lines echoing muscle and impact, and cinematic projections that underscored the athletic narrative behind the designs.

Inside the Marine Serre x Under Armour capsule The capsule itself marks Under Armour’s 30th anniversary and is the brand’s first collaboration with a fashion house, drawing heavily on its early 2000s performance archive.

At the heart of the collection is the baselayer, reimagined through Marine Serre’s lens as a “second skin” that…