Gigi and Bella Hadid Team Up for Guest in Residence’s Fall 2026 Campaign

The campaign shows the sisters in a series of Western-inspired looks, including denim, cashmere knits, plaid shirts, cowboy hats and leather details. A teaser released by the brand also shows Gigi and Bella facing off in a playful cowgirl-style scene before appearing together around the ranch.

The shoot comes as Guest in Residence moves into a new category with its first women’s denim collection. Until now, Gigi’s label has been best known for its cashmere knitwear, making denim an important step in the brand’s expansion into a broader wardrobe.

For Bella, the campaign marks her first appearance in a Guest in Residence campaign. The sisters have worked together on major fashion projects before, including Versace, but this time they are fronting a campaign for a brand founded by Gigi herself.

With its Western setting and mix of denim and knitwear, “Guest in the West” gives Guest in Residence a different visual direction for Fall 2026 while introducing Bella to the brand’s world.