Rhode Turns Its Product Shapes Into a Sculptural Sephora Champs-Élysées Installation

Laurence Bellet, an ACTA fit-out manager, identified the work as an ACTA production at the Champs-Élysées Sephora and thanked the ATHEM and Rhode teams. The retailer’s official Rhode store directory lists its 70–72 Avenue des Champs-Élysées location among the places carrying the brand.

Packaging becomes part of the store architecture The installation borrows from the visual language of beauty packaging. Curved structures frame product shelves, a large pink pouch-shaped element anchors one section, and illuminated panels combine Rhode branding with product and campaign photographs.

The treatment makes the display itself a recognisable expression of the brand. This is a different retail touchpoint from the Paris café activation covered earlier. The café brought the launch into a hospitality setting; the Champs-Élysées installation works inside a store where the brand’s products are sold.

A branded destination inside a multi-brand retailer The execution illustrates how a merchandising area can communicate identity beyond a logo on a shelf. Colour, scale and repeated curved forms give the area visual continuity, while shelving keeps the product assortment within that same environment.