Formula 1 and NAHMIAS Launch an Austin Capsule Through Two Official Ecommerce Channels

NAHMIAS x Formula 1 Austin capsule. Image: Formula 1 / NAHMIAS. Available from October 21 exclusively through the F1 Store and NAHMIAS’ official website, the limited collection takes its visual cues from Austin’s sunset lap. It follows the partnership’s Miami Grand Prix debut earlier this year.

“For Austin, we wanted to take things a step further,” said Doni Nahmias, founder and creative director of NAHMIAS, in the joint announcement. The launch carries a recurring collaboration into a second race market, using location-specific designs and the event calendar to give each drop its own identity.

Distribution remains with the two partners’ online channels, linking Formula 1’s licensed fashion offer with the label’s direct customer relationship.