Overview
About Adidas
Adidas is a German multinational sportswear brand and the largest in Europe, known for the Three Stripes and iconic sneakers like the Samba and Stan Smith. It is a global leader in athletic footwear and apparel.
Latest coverage
Adidas News
adidas Connects Chicago Marathon Race Week With Fleet Feet and Its Water Tower Store
adidas connected its Chicago Marathon programme to both its own retail network and local partner Fleet Feet Chicago, combining race-week product testing, a community run and a city-specific apparel and footwear pack.
adidas Turns Rome’s Stadio dei Marmi Into a Hybrid Fitness Brand Experience
adidas used a hybrid fitness competition in Rome to introduce the Adizero Dropset Pro, pairing a large-scale branded workout with Technogym equipment and athlete participation.
adidas Takes Its Mercedes-AMG PETRONAS Collection Beyond the Circuit in Kuala Lumpur
adidas activates its Mercedes-AMG PETRONAS partnership across Kuala Lumpur with product and fan experiences.
adidas Marks Lionel Messi’s Argentina Farewell With a Commemorative Collection
adidas announces an Argentina collection tied to a claimed final national-team appearance for Messi.
Adidas Shows Investors Its Performance Product Pipeline at Home of Innovation
More than 200 investors, analysts and media attended adidas’ two-day showcase in Herzogenaurach, with ADIZERO, CLIMACOOL and TECHFIT demonstrations.
adidas Originals Opens Heritage Store in Hoi An’s Ancient Town
The first adidas Originals Heritage Store in Vietnam occupies a historic Hoi An building and pairs local design cues with customization and community space.
Zalando Extends Berlin Marathon Sponsorship as It Builds Its Running Platform
Zalando is linking its BMW Berlin Marathon sponsorship through 2027 to running tools, brand activations and its wider sports-shopping strategy.
How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
Adidas Engages 12,530 Employees Across 49 Countries Through Its World Cup Prediction Game
Adidas used the 2026 FIFA World Cup to bring employees together through 3-Stripes Forecaster, a custom match-prediction experience. The company says 12,530 colleagues in 49 countries submitted 793,855 predictions across the tournament, turning the football calendar into a shared internal activity.
adidas Turns Seoul’s Hybrid Port Into a Training Ground for Product Trials
adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use. The experience combined ADIZERO DROPSET PRO and the IRONSTEIN Collection with coaching, technical discussions and recovery sessions.
Rankings
Where Adidas ranks
Research library · 4 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #5RETAILBOSS Research
Top 10 Luxury Pet Brands in the World 2026
Luxury pet collections ranked by assortment breadth, clothing focus and 2025–2026 product activity.
Explore report
Featured in reportRETAILBOSS Research
Top 10 Clothing Companies by Market Cap
The world’s leading clothing and fashion companies ranked by market capitalization in July 2026.
Explore report
Featured in reportRETAILBOSS Research
Aritzia x Juilliard: A Creative Collaboration
How Aritzia used institutional credibility, real Juilliard students and an authenticity-led campaign model to reach Gen Z.
Explore report
Featured in reportRETAILBOSS Research
How Bad Bunny Became Fashion’s Growth Engine
A case study in how cultural authorship, product collaboration and global visibility turned one artist into a multi-category fashion growth platform.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Adidas.
- Insights · Oct 20, 2026adidas Says More Than 65% of Products Sold in China Are Designed Locally
- Trends · Sep 25, 2026How Brands Are Using Sport and Wellness Experiences to Build Community
- Insights · Mar 16, 2026Top 10 Sneaker Brands by Website Traffic (2026)
- Insights · Mar 14, 2026Top 10 Resale Marketplaces by Worldwide Website Traffic
- Insights · Feb 20, 2026Top 10 Yeezy Competitors & Alternatives
- Insights · Feb 6, 2026Top 10 Clothing Brands in UK for 2026
- Insights · Feb 4, 2026Top 10 Fashion Retailers Ranked by Carbon Progress (Sustainability) in 2026
- Insights · Jan 30, 2026Top Sneaker Collaborations That Broke the Internet
- Insights · Jan 28, 2026The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
- Insights · Jan 21, 2026Top 10 Most Mentioned Fashion Brands by Influencers in 2025
- Insights · Jan 15, 2026The Top 10 Most Controversial Fashion Brands
- Insights · Jan 9, 2026The Top 10 Lululemon Competitors 2026 Ranking
- Insights · Mar 11, 2025LVMH Dominates Global Apparel Market with $93.1 Billion in Sales, Report
- Insights · Oct 15, 2024Nike, Adidas & Puma Ranked As Most Popular Sportswear Brands In US [2024 Report]
