Overview
About L'Oréal
L'Oréal is a French multinational beauty company, the world's largest cosmetics and beauty group. Its portfolio spans Maybelline, Lancôme, YSL Beauty, and CeraVe across every beauty category.
Latest coverage
L'Oréal News
Third Round of L’Oréal USA Inclusive Beauty Fund Opens Calls for Application
L’Oréal U.S. is doubling down on small business support with the third edition of its Inclusive Beauty Fund, offering 12 beauty entrepreneurs across the United States grants of $25,000 each, plus mentorship and business resources. The 2026 round, launched on…
L’Oréal opens Academy in Hudson Yards to train up to 400,000 stylists a year
L’Oréal Professional Products has unveiled a 13,097 square foot Academy in Hudson Yards, designed as a creative epicenter and global benchmark for technical mastery in color and haircare. The hub serves as a collaborative crossroads for licensed professionals, focused on…
Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
This RB report details the top virtual try-on technologies based on a comprehensive sentiment analysis of users’ responses across social media platforms. The findings indicate strong consumer acceptance of VTO features that deliver high realism, inclusivity, and a seamless user…
A 50-year License And 2028 Deadline Land Gucci Beauty In A Legal Storm
At the center of the dispute is Coty’s long-term license to create and distribute Gucci beauty and fragrance, which runs until 2028, and now sits in direct tension with Kering’s newly announced strategic alliance with L’Oréal. How The Dispute Started…
“Does Beauty Matter” Centers Lead Rolfs In Beauty Higher Education
Lead | ROLFS Global Institute Powered by L’Oréal is putting beauty education on center stage with a new documentary, “Does Beauty Matter,” aimed at reframing beauty as a respected global profession rather than a hobby. Premiering from Scottsdale, Arizona, the…
Harlem’s Fashion Row and Black Beauty Roster Launch Beauty Collective at L’Oréal USA
At The Beauty Collective’s heart is a commitment to building long-term pathways for success well beyond a single event.
L’Oréal Launches Advanced Beauty Genius AI Assistant for Global Rollout
L’Oréal has made headlines with the launch of its most advanced artificial intelligence beauty tool to date — Beauty Genius, a next-generation digital assistant designed to revolutionize how consumers navigate personal care, product selection, and beauty routines. Unveiled in Paris…
L’Oréal Unveils €100 Million Sustainable Innovation Accelerator
L’Oréal has announced the launch of a groundbreaking Sustainable Innovation Accelerator, backed by a €100 million investment over the next five years. This initiative is designed to identify, develop, and scale breakthrough technologies that tackle urgent sustainability challenges in the…
13 Best Examples of Augmented Reality in Retail
In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR) technologies are becoming indispensable. According to The SNS Insider Report, the Augmented Shopping Market was valued at USD 4.0 billion in 2023 and is projected…
Differences Between National Brand vs Private Label
National Brands and Private Labels have long populated the retail landscape, each with unique appeals and competitive edges. National brands, such as Coca-Cola, Pepsi, Levi’s, and Wrangler, are prominently recognized for their nationwide distribution and robust marketing strategies. Large manufacturers…
Rankings
Where L'Oréal ranks
Research library · 3 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Featured in reportRETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring L'Oréal.
