Overview
About Rare Beauty
Rare Beauty is a cosmetics brand founded by Selena Gomez, built on a message of self-acceptance and mental health. It has become one of the fastest-growing celebrity beauty brands globally.
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Latest coverage
Rare Beauty on RetailBoss
Rare Beauty Debuts Inclusive Fragrance with 4 Layering Balms
Rare Beauty, the beloved beauty brand founded by singer and actress Selena Gomez, is taking a bold new step into the world of scent. The brand has officially announced the launch of its first-ever eau de parfum, accompanied by a…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign
Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October…
Selena Gomez’s Rare Beauty Expands Reward Program
Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being. Now, Rare Beauty…
Beauty founders can now apply for LIFT Beauty Accelerator
The LIFT Beauty Accelerator is an initiative spearheaded by Rare Beauty Brands in collaboration with JCPenney, and backed by essential sponsors like the Black Beauty Collective (BBC) and Black Girl Ventures (BGV). It aims to amplify the voices and businesses…
Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…
Competitive set
Rare Beauty Competitors
Brands tracked alongside Rare Beauty based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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