Overview
About Rare Beauty
Rare Beauty is a cosmetics brand founded by Selena Gomez, built on a message of self-acceptance and mental health. It has become one of the fastest-growing celebrity beauty brands globally.
Latest coverage
Rare Beauty News
Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign
Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October…
Selena Gomez’s Rare Beauty Expands Reward Program
Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being. Now, Rare Beauty…
Beauty founders can now apply for LIFT Beauty Accelerator
The LIFT Beauty Accelerator is an initiative spearheaded by Rare Beauty Brands in collaboration with JCPenney, and backed by essential sponsors like the Black Beauty Collective (BBC) and Black Girl Ventures (BGV). It aims to amplify the voices and businesses…
Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…
Rankings
Where Rare Beauty ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #3RETAILBOSS Research
The Most-Loved Fashion and Beauty Brands by Gen Z on TikTok
Fashion and beauty brands ranked by Gen Z affinity, engagement and cultural visibility on TikTok.
Explore report
Position #5RETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Position #8RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
Top Premium Beauty Brands on YouTube
A RetailBoss ranking of premium beauty brands based on YouTube tutorial search interest and the products driving discovery.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Rare Beauty.
- Insights · Feb 5, 2026Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
- Insights · Feb 3, 2026Top 10 Fenty Beauty Competitors and Alternatives
- Insights · Feb 3, 2026Top 10 Charlotte Tilbury Competitors and Alternatives
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 20, 2026Top Rare Beauty Competitors and Alternatives
- Insights · Sep 6, 2025Top 10 Celebrity Beauty Brands Ranked by Revenue
