Coach Just Opened a Two-Story Glass Flagship in Chongqing and It Looks Stunning

Step inside and the tone shifts from bold to intimate. The two-floor interior embraces a warmer aesthetic, layering wood and leather accents throughout both levels.

The material palette is a deliberate nod to Coach‘s craft heritage, with textures that echo the brand’s roots in fine leather goods and speak to a more tactile, inviting in-store experience. China remains a critical growth market for Coach and parent company Tapestry.

The brand currently operates 400 stores across 90 cities in China, with Tapestry planning to add approximately 100 new locations over the next two to three years. That momentum is reflected in results: Coach‘s Greater China revenues surged 58% in Q3 2026.

The Chongqing opening is part of an ongoing rollout of this new concept store format, meaning more locations around the world can be expected to adopt this updated look in the months ahead.