Rebag, the authority for trading, buying and selling luxury, releases the third edition of its Clair Report, a consumer resource covering shifts within the luxury market pertaining to retained brand value and pricing trends. Culled from the data retrieved from Rebag‘s revolutionary pricing tool Clair, Rebag’s 2022 Clair Report investigates the value of luxury brands on the resale market.
“Consumer shopping trends have shifted immensely over the last year”, says Charles Gorra, CEO and Founder of Rebag. “This year’s Clair Report offers unique insight to how customers are shopping and making informed decisions with their purchases more than ever before. We hope these insights will continue to provide transparency in the luxury market at large, expand the product life cycle, and create more circularity.”
Key Insights from the Clair Report:
The top luxury brands for 2022:
For the second year in a row, Hermès, Louis Vuitton, and Chanel held their…
place as the top three labels — their historic legacies play a role as well as their control over pricing and inventory Hermès handbags continue to top the list, retaining an average of 103% of their retail value Louis Vuitton followed with 92%, gaining 12 percentage points over last year Chanel heads into Unicorn territory, increasing 12% from 75% to 87% average value retention The Rise of the Gen Z Consumer: Telfar: Off the Charts While Telfar is technically at a contemporary price point, bag exclusivity and availability due to Telfar’s drop model has led to an increase in resale price.
For the first time, the brand’s average value retention on the secondary market exceeds all legacy brands, including Hermès. Telfar items are consistently over 145% of retail price.
Top Performers include: Telfar x Ugg Shopping Tote (211% retained retail value) Telfar Shopping Tote (193% retained retail value) Telfar x Ugg Reverse Shopping Tote (189% retained retail value) Telfar x Eastpak Shopping Tote (171% retained retail value) Telfar x Moose Knuckles Shopping Tote (148% retained retail value) The Top Entry-Level Investment Bags: Gucci Soho Chain Crossbody (112% retained retail value) Prada…
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