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ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

ŌURA has launched dedicated flagship spaces in Harrods and John Lewis & Partners, combining in-store and online experiences for enhanced accessibility.

Published: Jun 22, 2026 9:32 PM

By Shipra Bohara

NewsTechnology

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NewsTechnology

ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

ŌURA has expanded its UK retail footprint with new concessions in Harrods and John Lewis & Partners, supported by launch photography from London studio TDM.Space. The project marks the first collaboration between ŌURA and TDM.Space, with both locations shot simultaneously and retouched imagery delivered the same day for immediate campaign and digital use.

Oura’s new luxury and department store presence At Harrods, ŌURA has created a dedicated flagship space on the Fifth Floor Technology department, where shoppers can discover and purchase the Oura Ring 5 and other models.

The concession is positioned as a premium wellness tech experience, allowing visitors to explore features such as sleep tracking, stress, heart rate and activity metrics with in store guidance.

In John Lewis & Partners, the brand continues its rollout across the retailer’s 34 department stores nationwide, combining physical displays with online availability on JohnLewis.com. These spaces offer in person sizing, same day purchase and pick up, and education on ŌURA Membership.

TDM.Space’s role in the launch For this latest phase, TDM.Space was commissioned to document the Harrods and John Lewis concessions on the same day, deploying its London team across both sites…

ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

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