Sustainable Lifestyle Brand Allbirds Opens New Store in Charlotte
Allbirds, a certified B Corp and public benefit corporation that believes in making shoes and apparel in a better way, opened a new retail store and community center in South End today. It is the brand’s first store in Charlotte and 36th globally, with locations across North America, Asia, and Europe.
The new 2,964 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibers. Displays around the shop call attention to the merino wool, Sugarcane, tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
The new location includes nods to the local Charlotte community:
- Eastern Grey Squirrel Laces
- Northern Cardinal Bird Wooden Pins
- Carolina Lily Flower Tote Bags celebrating the North Carolina state wildflower
- Refloated and Reclaimed Sinker Cypress Wood Service Bar
Throughout the year the store will be hosting local events in partnership with local community members who have joined their Allgood Collective program. You can view upcoming events and RSVP at community.allbirds.com.
The store is located at 100 West Worthington Avenue and is open Monday-Saturday 10am-7pm and Sunday 11am-6pm.
SOURCE: BUSINESS WIRE
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.