Allbirds, a certified B Corp and public benefit corporation that believes in making shoes and apparel in a better way, opened a new retail store and community center in South End today. It is the brand’s first store in Charlotte and 36th globally, with locations across North America, Asia, and Europe.
The new 2,964 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibers. Displays around the shop call attention to the merino wool, Sugarcane, tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.