Aritzia Brings a Vlog-Style Employee Voice to Its Concierge Hiring Campaign
Aritzia’s employee-led recruitment video pairs candid commentary with a preview of holiday service work, offering a Gen Z-facing angle on retail hiring.
Tag
Retail Marketing
Browse
All Topics
Loading topics...
How essie Turns Familiar Shade Names Into Its ‘Cheeky Luxury’ Marketing Strategy
With outdoor advertising in four cities and a playful visual identity, essie is using its existing shade portfolio to connect accessible nail beauty with luxury-style storytelling.
Betty Crocker Turns Its Packaging Refresh Into a Fashion Moment With Cake-Slice Handbags
The Betty Ate Collection translates familiar cake mixes and the red-spoon identity into limited-edition accessories, putting a grocery-aisle redesign into a fashion conversation.
Watch: Alicia Keys Narrates Moncler’s New York Retrospective Film
Moncler's New York in Moncler film turns more than two decades of brand history into a launch platform for its largest global flagship, with narration and unreleased music from Alicia Keys.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
Columbia Turns Gabriel Rueda’s UTMB Finish Into Technical Product Proof
Gabriel Rueda’s 20th-place UTMB Mont-Blanc finish gives Columbia a credible platform for athlete testing and technical trail-running storytelling.
Ferragamo Brings a Family Story to the Venice Film Festival
Ferragamo’s short film Un Passo alla Volta will premiere at Teatro La Fenice, using a personal story and family participation to renew the house’s connection to cinema.
ZEGNA Makes Generational Legacy Personal With Its FW26 Su Misura Campaign
From one generation to the next, ZEGNA is using its FW26 Su Misura campaign to explore how craftsmanship can give a garment a life that extends far beyond its first wearer. For more than a century, ZEGNA has built its…
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign
The campaign blends sport, music, and fashion, showcasing updated American prep styles.