Kim Kardashian’s Skims Reaches $5 Billion Valuation Milestone
Skims has hit a $5 billion valuation, solidifying its place as one of the most influential brands in modern fashion.
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TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Levi’s Legal Battle Over Pocket Tab With Seven For All Mankind Unfolds in Federal Court
The iconic Levi’s jeans have become a symbol of global fashion, recognized everywhere by their signature look—and especially by the distinctive cloth tab stitched into the back pocket. In October 2025, that trademarked design landed Levi Strauss & Co. at…
Labubu Maker Pop Mart Launches Largest U.S. Flagship in Times Square
Pop Mart, the innovative Chinese toy company behind the viral Labubu collectible, is about to shake up the heart of New York City retail. In September 2025, Pop Mart confirmed it signed a 10-year lease for a sprawling 7,000–square-foot flagship…
Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Coca-Cola’s AI-Generated Holiday Campaign and the Backlash That Went Viral
The release of Coca-Cola’s 2025 AI Christmas ad sparked widespread criticism as fans questioned the ad’s digital visuals.
Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…