Overview
About Hoka
Hoka is an American running shoe brand known for maximalist cushioning. Owned by Deckers, it has transcended running into a lifestyle and fashion phenomenon with models like the Clifton and Bondi.
Latest coverage
Hoka on RetailBoss
HOKA Brings a New Performance Retail Concept to Pavilion Kuala Lumpur
The fast-paced visual merchandising rollout transformed an empty space into an opening-ready destination in just two days, showcasing HOKA's efficiency and customer-centric approach.
HOKA Ambassador Becs Gentry Takes on 101 Kilometres at CCC
CCC, sometimes called the 'little sister' of the UTMB, demands significant preparation in terms of climbing and weather adaptability.
HOKA Opens Its First Switzerland Store With a 300 Sq. Metre Outlet in Graubünden
The store offers a diverse range of HOKA products, from road-running shoes to hiking footwear, catering to different running preferences.
Trail Running Moves to The City HOKA Turns Hangzhou Into a Trail Lifestyle Lab
Step into a world of innovation and community at HOKA's Hangzhou trail, where tech meets tradition and every detail is crafted for the modern runner.
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top 10 Yeezy Competitors & Alternatives
This RB report provides an analysis of Kanye West’s Yeezy brand, that redefined modern streetwear through its avant-garde footwear and monochromatic, oversized aesthetic. As of 2026, the market has shifted significantly. While Yeezy remains a cultural touchstone, its dominance is…
The Cult-Status Index: Top Sneaker Brands with a Cult-Like Following
Related reading: Explore our The Cult-Status Index: Top Fashion Brands with a Cult-Like Following. This RB report introduces the Cult Status Index (SCI), a quantitative framework designed to rank the top 10 sneaker brands based on their cult status in…
Deckers Achieves 16% Revenue Growth With Hoka and Ugg Brands
Deckers has cemented its competitive edge in the global footwear market, powered by the meteoric rise of its flagship brands, Ugg and Hoka. In fiscal 2025, Deckers reported nearly $5 billion in total sales, a meteoric jump from less than…
Competitive set
Hoka Competitors
Brands tracked alongside Hoka based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Hoka Related Brands
Brands connected to Hoka through verified ownership under Deckers. Each card states the corporate relationship used.
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