Tapestry has secured a U.S. patent for Mira, its proprietary AI platform that stitches together data from across the company to speed up decision making for brands Coach and kate spade new york. The patent, which covers Mira’s core system architecture, is Tapestry’s first AI patent and second technology patent overall, underscoring how seriously the group is leaning into data and analytics as a competitive edge.
Mira: Tapestry’s AI “brain” for faster decisions
Built in house by Tapestry’s Data and Analytics team, Mira is described as an AI platform that connects key data sources from across the company and runs rapid, actionable analysis on top of them. Used alongside Tapestry’s already patented Global Data Fabric, it provides a single intelligent layer over merchandising, inventory, product, consumer and financial data so teams can move from questions to insight in seconds to minutes instead of days.
Where teams once had to manually export and reconcile multiple dashboards and reports, the patented system can automatically surface patterns, trends and scenarios, freeing experts to focus on judgment and strategy rather than data wrangling. The company says Mira is already being used to enhance assortment planning, optimize inventory management and help the brands react more quickly to emerging consumer trends, with many more use cases to come as adoption scales.
“A structural competitive advantage”
“Our teams bring deep expertise, human judgement and creativity; Mira provides business intelligence to help our teams move with speed and agility,” said Fabio Luzzi, Chief Data and Analytics Officer at Tapestry. “Together, that combination becomes a structural competitive advantage,” he added, framing the platform not as a replacement for people but as an amplifier of their impact.
Joanne Crevoiserat, Chief Executive Officer of Tapestry, positioned the patent as a symbol of how an “85 year old fashion company” can harness cutting edge technology. “Mira is a powerful tool that puts business insights into the hands of decision makers across the company,” she said, calling it “one more way we are moving with agility to deliver for our consumers and drive durable growth.”
How Mira is different from off the shelf AI
Unlike generic, third party AI tools, Mira has been built specifically “with the language of retail and fashion in mind,” learning from Tapestry’s institutional knowledge and day to day business realities. The platform was co designed by the Data and Analytics group and business partners across functions, ensuring it aligns tightly with brand strategy, operational priorities and financial discipline.
Mira operates inside a secure enterprise ecosystem with role based access controls baked in from the start, so sensitive information is only surfaced to the right teams and users. This internal, governance first architecture is a major part of what the new patent protects, covering how the system connects, structures and serves data in a way tailored to Tapestry’s retail model.
Tapestry’s growing tech and data portfolio
The Mira patent is Tapestry’s first in AI and second technology patent overall, the other covering its Global Data Fabric, which underpins how data is unified and shared across the company. Together, the fabric and the AI platform form a technology stack that supports everything from demand forecasting and allocation to customer analytics and financial planning.
Tapestry, Inc. describes itself as a “global house of iconic accessories and lifestyle brands” that currently unites Coach and kate spade new york, with a strategy of pushing brands further by sharing capabilities they could not easily build alone. Inspired by its consumers, the group says it aims to create products and experiences that “build lasting brand love and elevate everyday life,” and it is increasingly clear that data and AI embodied by Mira sit at the center of that promise.
