Toys”R”Us Opens Two-Story Flagship Store at American Dream

is a no-brainer,” said Yehuda Shmidman, WHP Global and Toys”R”Us Chairman and CEO in a press release. “The Toy”R”Us brand is big and growing fast.

Today we have over 900 stores and e-commerce sites operating across 25 countries outside the USA, and now our USA expansion plans are in high gear, propelling us into the next chapter of growth for our global brand.” Visitors to the new Toys”R”Us can expect a nostalgic yet modern shopping experience, complete with interactive experiences, product demonstrations, and beloved mascot Geoffrey the Giraffe.

The store also features Geoffrey’s Café and ice cream parlor, as well as a two-story slide for added fun. This flagship store opening follows the launch of Toys”R”Us’s digital flagship store in partnership with Macy’s.

Additionally, over 400 Toys”R”Us shop-in-shops are slated to open inside Macy’s stores nationwide starting in 2022. Toys”R”Us aims to create memorable experiences for its customers by focusing on more than just retail sales…