Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer. This move marks a significant milestone for Versed, bringing its best-selling, affordable products to over 300 Ulta Beauty stores nationwide and online, all priced at $20.99 and under.
A New Chapter for Clean Beauty
Since its debut in May 2019, Versed has been a trailblazer in the clean beauty at drugstore movement. The brand’s expansion into specialty retail with Ulta Beauty is a clear demonstration of its growing influence and commitment to accessible, high-performing products for everyone.
Katherine Power, Founder of Versed, shared her excitement about the launch:
“Launching makeup has been a longtime vision of mine for the Versed brand—grounded in our years of leadership in clean, effective skincare. The incredible response from our community confirmed what I’ve always known: People with sensitive…
skin are underserved when it comes to high-performing, affordable makeup. Expanding into Ulta Beauty is a major milestone in meeting our customer where she’s already shopping for beauty,” stated Power.
Ulta Beauty Welcomes Versed Ulta Beauty’s commitment to clean, conscious, and cruelty-free solutions aligns perfectly with Versed’s mission. The partnership is set to introduce even more beauty lovers to Versed’s viral makeup and bestselling skincare.
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, expressed her enthusiasm: “We’re incredibly excited to welcome Versed to our skincare and makeup assortment this summer.
As the nation’s largest beauty retailer, we are committed to expanding our assortment across two key categories our guests are highly engaged with to include brands that share our commitment to clean, conscious and cruelty-free solutions…
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