Nutrafol, the #1 dermatologist-recommended hair growth supplement brand, is making its much-anticipated debut at Ulta Beauty, the largest beauty retailer in the United States. Beginning July 20, Nutrafol will be available online at Ulta.com, with in-store availability rolling out to 500 Ulta Beauty locations nationwide starting August 3. This marks Nutrafol’s biggest retail milestone yet, significantly boosting accessibility to its suite of physician-formulated, science-backed hair health products.
Expanding Wellness-Driven Beauty at Ulta
Nutrafol’s arrival at Ulta Beauty is timely, as the retailer grows its wellness and self-care selection. Known for clinically tested and whole-body approaches to hair wellness, Nutrafol aligns with Ulta Beauty’s commitment to deliver effective, innovative solutions for beauty-focused consumers.
“Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol,” said Cindy Gustafson, CEO of Nutrafol. “As wellness continues to shape the future of beauty, we’re proud to lead the hair health conversation with science-backed formulas people…
can trust. Ulta Beauty has an incredible ability to bring elevated, clinically credible brands to a wide but discerning audience, and their commitment to innovation and education reflects the same values we prioritize at Nutrafol.
With more than half of us experiencing hair thinning, Ulta Beauty’s reach allows us to support even more individuals on their journey to stronger, healthier hair.” A Strategic Partnership Centered on Education and Community Ulta Beauty’s ever-expanding wellness assortment makes the introduction of Nutrafol a strategic step forward in providing highly effective vitamins and supplements for hair thinning, breakage, and slow growth.
Ulta and Nutrafol will team up to educate and empower consumers about their hair journeys, with Ulta’s knowledgeable Beauty Advisors and over 45 million Rewards Members driving awareness and destigmatizing hair loss.
“At Ulta Beauty, we’re always seeking the best of what’s next in beauty and wellness,” said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. “Nutrafol stood out for its commitment to quality, efficacy, and clinical credibility , values that are core to how we curate our assortment and introduce…
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