Rhode Beauty is set to make waves in the industry as it prepares for its official launch at Sephora this September. Hailey Bieber’s skincare sensation, Rhode, has officially announced its highly anticipated debut at Sephora, marking a pivotal moment for the celebrity-founded brand that has taken the beauty industry by storm. After months of teasing its entry into physical retail, Rhode has confirmed that its products will be available both online and in-store at Sephora locations across the United States and Canada starting September 4, 2025.
The Official Announcement
The brand took to Instagram to share the exciting news with its 3.6 million followers, telling fans to ‘save the date’ for the official launch. This announcement comes just months after Rhode’s landmark $1 billion acquisition by e.l.f. Beauty, positioning the brand for unprecedented growth and global expansion.
What’s Coming to Sephora
To commemorate this major partnership, Rhode has confirmed it…
will be bringing back three beloved shades of its Peptide Lip Treatment and Tints as part of the launch: Jelly Bean, Strawberry Glaze, and Salty Tan. These limited-edition returns are sure to excite fans who have been eagerly awaiting the brand’s retail debut.
The Sephora launch marks Rhode’s first permanent presence in physical retail, a significant step for a brand that has built its reputation exclusively through direct-to-consumer channels and viral social media campaigns.
The brand’s flagship products, including the Peptide Lip Treatment and Glazing Milk, will now be accessible to a wider audience through Sephora’s extensive retail network. Launch Timeline and Global Expansion Sephora will be offering Rhode products both online and in-store from September 4 for customers in the US and Canada.
While the products won’t be available in UK stores from the same date, Sephora is expected to take Rhode to the other side of the pond later this year. The brand is rumored to be in UK stores by the end of 2025, extending its international reach…
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