Kris Jenner‘s long-anticipated collaboration with MAC Cosmetics has officially arrived, marking a new partnership between the ultra-famous ‘momager’ and one of the world’s leading makeup brands. This week, Jenner made her campaign debut fronting MAC’s Studio Fix Foundation—specifically in shade NC20—through a creative series of social media posts that have set the beauty world abuzz.
Kris Jenner and MAC: A Viral Moment
The collaboration’s social media rollout began on September 17 as MAC Cosmetics teased the campaign on Instagram and TikTok with a video captioned: “This is a case for the FBI.” Jenner’s involvement instantly garnered attention, blurring the line between marketing stunt and genuine celebrity outrage when a teaser image campaign was allegedly leaked ahead of schedule. According to sources, the incident turned out to be a well-planned publicity drive, further elevating the visibility for both Kris Jenner and MAC Cosmetics.
The Message Behind “I Only Wear MAC”
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campaign, titled “I Only Wear MAC”, spotlights Jenner alongside a diverse cast, each “dressed in nothing but MAC foundation.” Nicola Formichetti, Global Creative Director for MAC Cosmetics, shared, “With ‘I Only Wear MAC’, I wanted to create images that were pure and timeless.
This cast represents the diversity of the MAC community, all dressed in nothing but MAC foundation.” Formichetti also added, “In a world that is very divided, MAC is going back to its roots – all ages, all races, all genders – all coming together in sweet harmony.” Studio Fix Foundations: A Classic Reimagined Jenner’s campaign arrives on the heels of a major milestone for MAC—more than 30 years since Studio Fix was first launched, the product has now been “completely reformulated, repackaged and, according to MAC Cosmetics, ‘re-engineered’ for the next generation of beauty consumers.” First introduced in 1992, Studio Fix Powder Plus Foundation has built a cult following for its lasting finish and multitasking versatility, making Jenner’s face the perfect ambassador for its reinvention.
Gen X Icons Front Beauty’s Biggest Launches This partnership also marks a larger trend in beauty marketing: Gen X…
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