Retail

ANTA Steps onto The Running Event Stage with Kenenisa Bekele and Nitrogen-Powered Shoes

ANTA is using its debut at The Running Event (TRE) in SAN ANTONIO to signal serious intent in global performance running, unveiling a new lineup built

Published: Dec 11, 2025 10:21 AM

By RETAILBOSS Team

Retail

ANTA Steps onto The Running Event Stage with Kenenisa Bekele and Nitrogen-Powered Shoes

ANTA is using its debut at The Running Event (TRE) in SAN ANTONIO to signal serious intent in global performance running, unveiling a new lineup built on ANTA Nitrogen Tech and fronted by long‑distance legend Kenenisa Bekele. Founded in 1991, ANTA Sports Products Limited now ranks among the world’s top three sportswear companies and is leaning on high‑tech racing shoes and community‑driven storytelling to support its international expansion.

TRE debuts with nitrogen-powered racers

From December 2–4, 2025, ANTA Running made its first appearance at The Running Event, a key North American trade show for running and outdoor specialty retailers. The brand showcased its professional lineup to a global audience of brands, manufacturers, retailers, and experts, including special colorways designed around runner culture to speak directly to core enthusiasts.

At the centre of the booth was a trio of carbon-plated racing models powered by ANTA Nitrogen Tech: the ANTA C202 7,…

ANTA C202 G9 2, and ANTA C10 PRO 2. All three shoes are designed to balance high rebound with low weight, offering accessible race‑day performance for a wide range of ability levels.

ANTA ZONE 2 90 and PG7 daily trainers Also in the spotlight was the “ANTA ZONE 2 90”, recently worn by the first torchbearer of the Milano Cortina 2026 Winter Olympic Games.

Equipped with full‑length ANTA Nitrogen 90 Tech, the shoe is positioned as a bridge between daily training and race‑day efforts, giving runners premium rebound in a more versatile package. For everyday miles, ANTA highlighted its next‑generation cushioning platform: PG7 midsole technology.

The ANTA PG7 running shoes, available in multiple color options, use this max‑cushion platform to serve the daily needs of the running community, complementing the more aggressive, carbon‑plated racing line…

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ANTA Steps onto The Running Event Stage with Kenenisa Bekele and Nitrogen-Powered Shoes

ANTA is using its debut at The Running Event (TRE) in SAN ANTONIO to signal serious intent in global performance running, unveiling a new lineup built

TRE debuts with nitrogen-powered racers

Unlock the rest of this story

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