Barrier first skincare brand BYOMA is deepening its presence in Canada with a national launch into Sephora Canada, adding a key prestige partner to a retail footprint that already includes Shoppers Drug Mart and Walmart Canada. The expansion is anchored by the debut of the Bio Collagen Radiance Facial Mask, a new clinically backed treatment positioned to drive discovery at Sephora’s skincare wall.
Launched in 2020 and known for its Tri Ceramide Complex barrier formulas, BYOMA first entered Canada via Shoppers Drug Mart and later Walmart, where its moisturizers, serums, and cleansers built a base of mass and masstige shoppers. With the new deal, the brand is rolling out to Sephora Canada stores nationwide and Sephora.ca, significantly extending its reach among ingredient savvy beauty consumers who shop prestige channels.
“From day one, BYOMA has been about barrier health and evidence-based results,” said Marc Elrick,…
Founder and CEO of BYOMA. “Consumers have been encouraged to chase quick fixes that often compromise the skin barrier.
Our goal has always been to simplify skincare and solve real problems with real science.” BYOMA x Sephora partnership marks a major milestone in its global growth, noting that Canada has quickly become one of the brand’s fastest growing markets for barrier care routines.
For Sephora Canada, the addition strengthens its hold on the ceramide and barrier care segment, where demand has surged as shoppers look for solutions to dryness, sensitivity, and over exfoliation.
What’s Launching At Sephora Canada The Sephora Canada assortment features BYOMA’s core barrier first range, including cleansers, toners, serums, and moisturizers, built around its Tri Ceramide Complex (ceramides, cholesterol, and fatty acids) and designed to boost, build, balance, and brighten the skin barrier…
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