Shanghai based JOY GROUP has reported a standout 2025 fiscal year, with annual retail sales topping $730 million (¥5.1 billion) and total revenue surpassing $620 million (¥4.3 billion), a 22% year on year increase. The multi brand beauty group says it maintained healthy profitability while leaning into makeup, haircare, and clinical skincare as core growth engines.
JUDYDOLL And JOOCYEE Drive Growth
Within makeup, flagship brand JUDYDOLL remained Joy Group’s primary growth driver, with annual global retail sales exceeding $430 million (¥3.0 billion), up more than 18% year on year. The brand ranked No.1 in sales volume among makeup brands in China for the third consecutive year, underscoring its hold on the domestic color cosmetics market.
JUDYDOLL also continued to build omnichannel scale, ending 2025 with 118 standalone stores and distribution across more than 30,000 retail outlets globally. Sister brand JOOCYEE delivered another record year, with revenue rising over 15% and…
lip products alone selling more than 18 million units worldwide. That lip performance further solidifies Joy Group’s influence in trend driven categories where Chinese brands are increasingly setting the pace.
Hair And Scalp Care: René Furterer, Foltène And Biophyto-genesis Beyond color, Joy Group is leaning into hair and scalp science. In 2025, professional haircare brand René Furterer sustained strong momentum in China, generating revenue growth of over 30% as demand grows for targeted scalp and hair treatments.
The group also completed the acquisition of Foltène, an Italian hair and scalp care brand backed by clinical research since 1963, strengthening its foothold in anti thinning and hair growth solutions.
At the same time, Joy Group acquired Biophyto Genesis, a dermatology led skincare brand built on 14 years of clinical co creation with physicians, laying a pipeline for future expansion into more medically oriented skincare…
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