Simple Takes Nine Creators to The Dolomites for a Three Day Skincare Launch Built Around “Shake. Drop. Glow.”
The campaign 'Shake. Drop. Glow.' utilized the Dolomites as a visually powerful setting to demonstrate the product's bi-phase formula and brightening message in real-world routines.
Simple Takes Nine Creators to The Dolomites for a Three Day Skincare Launch Built Around “Shake. Drop. Glow.”
Simple has chosen the Dolomites as the setting for its first brand trip, taking nine creators to the mountains to introduce its new Super Glow+ Bi Phase Serum. The campaign, titled “Shake. Drop. Glow.,” used three days of content to turn a new skincare launch into an immersive story about movement, landscape and everyday rituals.
The location was not simply a scenic backdrop. The Dolomites, in northern Italy, gave the brand a visually powerful environment in which to show how the product fits into real routines. From paddleboard yoga and lakeside dinners to hiking, cocktail shaking and water drop painting, the content programme used the surrounding landscape to bring the serum’s bi phase format and brightening message to life.
The campaign was built around three actions: shake, drop and glow. Each step was designed to reflect how customers use the product. The formula needs to be shaken before application to…
combine its two layers, then dispensed using the dropper and applied to the skin as part of a regular routine. The simple sequence gave the brand a clear creative framework that could be repeated across different content formats throughout the trip.
For Simple, the campaign represents a shift in how new product development can be introduced to consumers.
Rather than relying only on a standard announcement or product image, the brand created a setting where creators could demonstrate the product in motion, speak about the experience and place the formula within a lifestyle story.
The launch becomes less about a single item on a shelf and more about showing how skincare can be part of a wider daily ritual. The new Super Glow+ Bi Phase Serum has been developed for sensitive skin and combines active ingredients with skin barrier supporting lipids…
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