LEFTIES Puts Leomie Anderson in Denim for Its New Live in Denim Campaign

The collection combines familiar denim staples with more directional silhouettes, including jackets, jeans, tops, skirts, trousers and culottes. Leather effect jackets, bombers and trench coats add contrast, giving the edit a sharper styling point for the new season.

Denim Takes Centre Stage Live in Denim is built around indigo washes and head-to-toe denim styling. The collection moves beyond the classic pairing of jeans and a T-shirt by presenting denim in multiple categories, allowing customers to mix matching pieces or use a single denim item as the focus of an outfit.

Key pieces include denim jackets, jeans, shirts and tops, as well as skirts, wide-leg trousers and culottes. The breadth of the offer matters because it gives shoppers the option of styling denim across different settings, from casual daytime looks to more polished evening outfits.

A denim overshirt with matching jeans, for example, can create a coordinated look, while a denim skirt styled with a leatherm effect bomber offers a stronger mix of texture. The campaign’s focus on fit and silhouette also reflects a wider move away from one dominant jean shape, with straight, wide, relaxed and more structured…