Lilly Pulitzer and Janie and Jack have teamed up on a limited-edition children’s and family collection that leans into print heritage, coordinated dressing, and the kind of multigenerational appeal that has become a reliable commercial formula in the American resort wear market.
The collaboration centers on four prints drawn from or informed by Lilly Pulitzer’s archive, three of which are offered in coordinating styles for women and men alongside the children’s line. The fourth, “On Parade,” is exclusive to childrenswear, recolored from a previous Lilly Pulitzer release for what the brands describe as a fresh update. At the core of the collection is “Ship to Shore,” a beloved archival Lilly Pulitzer print, re-engineered to reflect the brand’s coast-inspired storytelling while feeling suited to current summer dressing.
“Lilly Pulitzer has always led with print, using color and pattern to define an American way of dressing,” Mira Fain, Chief Creative Officer of Lilly Pulitzer, said. “This collaboration with Janie and Jack gave us the opportunity to return to our archives and reimagine some of our most iconic prints through a modern, multi-generational lens.”
What the Collection Covers
The capsule includes 25 children’s styles spanning babies, girls, and boys, alongside coordinated women’s and men’s looks. The pairing of Lilly Pulitzer’s signature prints with Janie and Jack’s polished silhouettes and elevated craftsmanship positions the line squarely within the growing market for heritage-driven, occasion-ready family dressing.
“From the start, we were inspired by the joy and optimism that Lilly Pulitzer prints bring to summer dressing,” Lexi Tawes, Chief Product Officer at Janie and Jack, said. “By pairing Lilly’s iconic prints with Janie and Jack’s polished silhouettes, we designed pieces that celebrate coordinated family style, from baby to parents.”
The collaboration reflects a broader shift in childrenswear and resort wear toward archive mining and emotional storytelling as brand-building tools. For Janie and Jack, partnering with a print-defined brand like Lilly Pulitzer reinforces its positioning at the elevated end of the childrenswear market. For Lilly Pulitzer, it is a direct pathway to dressing a new generation of customers in Palm Beach color before they are old enough to choose it themselves.
