Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Rankings
All brands
Beauty
Ulta Beauty
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Ulta Beauty on RetailBoss
Bloomeffects Launches in 750 Ulta Beauty Stores as First Tulip Powered Skincare Brand
Bloomeffects is entering Ulta Beauty as the retailer’s first skincare brand powered by tulips, bringing its Dutch field‑to‑formula story to 750 stores across the United States and Ulta.com starting February 22, 2026. This rollout, which includes an Ulta‑exclusive cream and…
Australian Self Tan Brand Luna Bronze Lands in Ulta Beauty Stores Nationwide
Luna Bronze is entering U.S. retail with a nationwide launch at Ulta Beauty, marking the Australian sunless tanning brand’s first major bricks and mortar partnership in the market. The brand is known for its “skin-first approach to self tanning and…
Top 10 Beauty Brands by Website Traffic
This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from SEMRush’s “Beauty & Cosmetics” category, this document provides insights into the digital landscape of…
Stripes Beauty and Ulta Beauty bring Clinically Backed Menopause Care Across U.S.
Stripes Beauty, the pro aging brand founded by actress and women’s health activist Naomi Watts, is entering Ulta Beauty, bringing clinically backed menopause solutions to more midlife women across the United States. The brand’s bestsellers are now live on ulta.com…
Ulta Beauty Partners with Alshaya Group to Bring All Things Beauty to UAE And Beyond
Ulta Beauty is officially entering the United Arab Emirates, with its first store set to open at The Mall of Emirates on January 29, 2026, in partnership with Alshaya Group. The move marks a major milestone in the U.S. retailer’s…
Inside The Repperger Lawsuit And Why Ulta Beauty Is Under Fire
Ulta Beauty is under renewed legal fire, with a proposed class action lawsuit in Washington accusing the retailer of using misleading “free gift” and discount subject lines in marketing emails to drive clicks and sales. The case zeroes in on…
The 15,00 Square Foot Flagship and Ulta Beauty’s Bold Kuwait Debut
Ulta Beauty is making its biggest international move yet, bringing its signature “all things beauty, all in one place” experience to the Middle East with a debut store in Kuwait. November 7, 2025, will mark a key milestone in the…
Ulta Beauty’s Conscious Beauty Program Lands in Federal Court
A new class action complaint accuses Ulta Beauty of “greenwashing” its flagship “Conscious Beauty® at Ulta Beauty®” program by marketing thousands of products as “clean” and compliant with its “Made Without List™” while allegedly selling items that still contain ingredients…
Related brands
Follow this brand
Save Ulta Beauty to your account.
Log in or create a free account to save this preference and see your Following state whenever you return.
Following is a saved on-site preference and does not subscribe you to email alerts.