Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
Voesh brings Science Backed K beauty Body Care to 450 plus Ulta Beauty Stores
VOESH has officially landed at Ulta Beauty, bringing its science backed K beauty body care line, powered by next generation actives and made in Korea, to Ulta.com and more than 450 stores across the United States. The rollout marks a…
K Beauty World Brings 17 Viral Korean Beauty Brands to Ulta Beauty Marketplace in as Little as 9 Weeks
K Beauty World, the curated retail concept created by Landing International in partnership with Ulta Beauty, is expanding its presence on the Ulta Beauty Marketplace with 17 must have Korean beauty brands. The move gives U.S. shoppers faster access to…
Ulta Beauty Reports Q4, Fiscal 2025 Results and Fiscal 2026 Guidance
Ulta Beauty closed fiscal 2025 with strong top line momentum and slightly tighter margins, then set 2026 guidance that points to steady, if slower, growth from an already high base. Net sales and comps both accelerated in the holiday quarter,…
Mediheal’s PDRN Collection Launches Nationwide at Ulta Beauty Stores
Mediheal is scaling up in the United States with a nationwide launch of its high performance PDRN Collection into more than 1,400 Ulta Beauty stores as of February 11, 2026. The move deepens the Korean derma cosmetic brand’s U.S. presence…
Bloomeffects Launches in 750 Ulta Beauty Stores as First Tulip Powered Skincare Brand
Bloomeffects is entering Ulta Beauty as the retailer’s first skincare brand powered by tulips, bringing its Dutch field‑to‑formula story to 750 stores across the United States and Ulta.com starting February 22, 2026. This rollout, which includes an Ulta‑exclusive cream and…
Australian Self Tan Brand Luna Bronze Lands in Ulta Beauty Stores Nationwide
Luna Bronze is entering U.S. retail with a nationwide launch at Ulta Beauty, marking the Australian sunless tanning brand’s first major bricks and mortar partnership in the market. The brand is known for its “skin-first approach to self tanning and…
Top 10 Beauty Brands by Website Traffic
This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from SEMRush’s “Beauty & Cosmetics” category, this document provides insights into the digital landscape of…
Stripes Beauty and Ulta Beauty bring Clinically Backed Menopause Care Across U.S.
Stripes Beauty, the pro aging brand founded by actress and women’s health activist Naomi Watts, is entering Ulta Beauty, bringing clinically backed menopause solutions to more midlife women across the United States. The brand’s bestsellers are now live on ulta.com…
Ulta Beauty Partners with Alshaya Group to Bring All Things Beauty to UAE And Beyond
Ulta Beauty is officially entering the United Arab Emirates, with its first store set to open at The Mall of Emirates on January 29, 2026, in partnership with Alshaya Group. The move marks a major milestone in the U.S. retailer’s…
Inside The Repperger Lawsuit And Why Ulta Beauty Is Under Fire
Ulta Beauty is under renewed legal fire, with a proposed class action lawsuit in Washington accusing the retailer of using misleading “free gift” and discount subject lines in marketing emails to drive clicks and sales. The case zeroes in on…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
