Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
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Ulta Beauty
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Ulta Beauty on RetailBoss
Ulta Beauty Launches K-Beauty World Nationwide With 8 Korean Brands
Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty. Powered by leading retail partner Landing International and expertly curated by entrepreneur Sarah Chung Park, the movement kicks…
The Inkey List to Launch at Ulta Beauty
British skincare brand, The Inkey List is known for its affordable, ingredient-focused products, is officially launching at Ulta Beauty, expanding its US retail presence and making its cult-favorite formulas even more accessible to American consumers. The Inkey List’s debut at…
Versed Expands to Ulta Beauty Nationwide with Clean Beauty Rollout
Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer. This move marks a significant milestone for Versed, bringing its best-selling, affordable products to…
SEEN Launches into 1,400 Ulta Stores as Dermatologist-Approved Leader
Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health…
Opinion: Ulta-Target ‘Shop-in-Shop’ is Reshaping Retail Partnerships
Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations. This shop-in-shop concept signals a fundamental shift in how retailers compete and collaborate in the coming…
Paris Hilton Launches ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty
Paris Hilton Fragrances has launched ICONIC Eau de Parfum, a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the U.S. The fragrance, available in stores and online from April 20, 2025, underscores Hilton’s…
Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…
Ulta Beauty Stock Soars 7% as Global Beauty Market Nears $650 Billion
Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance. Ulta Beauty’s strong Q4 performance—driven by 7% share price growth and $3.49B in net sales—reflects broader resilience in a beauty…
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