Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
Ulta Beauty to Carry Nutrafol Supplements in 500 Stores
Nutrafol, the #1 dermatologist-recommended hair growth supplement brand, is making its much-anticipated debut at Ulta Beauty, the largest beauty retailer in the United States. Beginning July 20, Nutrafol will be available online at Ulta.com, with in-store availability rolling out to 500 Ulta Beauty…
Space NK Deal Signals Ulta’s Bold Push Into Europe
Ulta Beauty’s entry into the UK through the acquisition of Space NK gives the U.S. retail giant an immediate foothold in one of Europe’s most mature and trendsetting beauty markets. By inheriting Space NK’s established base of 83 stores and…
Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
Ulta Beauty and Sephora continue to lead the industry with distinct business strategies and market positions. As of the first quarter of 2025, both companies reported growth, but with diverging strengths: Ulta delivered steady U.S. sales gains driven by accessible…
Ulta Beauty Launches K-Beauty World Nationwide With 8 Korean Brands
Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty. Powered by leading retail partner Landing International and expertly curated by entrepreneur Sarah Chung Park, the movement kicks…
Ulta Beauty Acquires Space NK to Enter UK Market with 83 Stores
Ulta Beauty has officially acquired Space NK Limited, a leading British beauty retailer, marking a major milestone in its international expansion strategy. The purchase from Manzanita Capital, a seasoned investor in premium beauty, allows Ulta Beauty to establish a direct footprint in…
The Inkey List to Launch at Ulta Beauty
British skincare brand, The Inkey List is known for its affordable, ingredient-focused products, is officially launching at Ulta Beauty, expanding its US retail presence and making its cult-favorite formulas even more accessible to American consumers. The Inkey List’s debut at…
Versed Expands to Ulta Beauty Nationwide with Clean Beauty Rollout
Versed, the beloved clean, solution-driven skincare and makeup brand, is making waves with its latest retail expansion—now available at Ulta Beauty, the nation’s largest beauty retailer. This move marks a significant milestone for Versed, bringing its best-selling, affordable products to…
SHAMPOOHOTEL Makes Its Exclusive Debut at Ulta Beauty
A new era of self-care has arrived with the exclusive launch of SHAMPOOHOTEL at Ulta Beauty. Designed to turn everyday routines into moments of indulgence, SHAMPOOHOTEL introduces a hotel-inspired collection of hair and body care essentials. Featuring professional-grade formulas paired…
SEEN Launches into 1,400 Ulta Stores as Dermatologist-Approved Leader
Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health…
Opinion: Ulta-Target ‘Shop-in-Shop’ is Reshaping Retail Partnerships
Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations. This shop-in-shop concept signals a fundamental shift in how retailers compete and collaborate in the coming…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
