Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
Paris Hilton Launches ICONIC Eau de Parfum via Parlux Partnership at Ulta Beauty
Paris Hilton Fragrances has launched ICONIC Eau de Parfum, a bold new scent marking the brand’s exclusive retail debut at Ulta Beauty, the largest beauty retailer in the U.S. The fragrance, available in stores and online from April 20, 2025, underscores Hilton’s…
Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…
Ulta Beauty Stock Soars 7% as Global Beauty Market Nears $650 Billion
Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance. Ulta Beauty’s strong Q4 performance—driven by 7% share price growth and $3.49B in net sales—reflects broader resilience in a beauty…
Ulta Beauty World Launches 2025 April Show in San Antonio
Ulta Beauty is redefining fan engagement with its debut Ulta Beauty World, a one-day-only event on April 26, 2025, at San Antonio’s Henry B González Convention Center. Designed as a playground for beauty enthusiasts, this immersive experience blends exclusive access to top brands,…
Saltair Makes Luxurious Self-Care Accessible at Ulta Beauty
Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025. The expansion capitalizes on Ulta’s 43% year-over-year growth in prestige fragrance sales and the…
Sephora vs. Ulta Beauty: Which Is Better?
Sephora and Ulta Beauty are two of the most prominent names in the beauty retail industry, each offering a unique shopping experience, product range, and target audience. While Sephora is known for its luxury and prestige beauty brands, Ulta Beauty…
Sephora No 1. preferred beauty shopping destination for Gen Z
The leading beauty shopping destinations among Gen Z in the United States showed clear preferences for Sephora, with approximately 37 percent of US female Gen Z shoppers favoring this retailer. Following closely behind was Ulta Beauty, capturing 32 percent of…
SOS Launches Smart Vending Machines At Ulta Beauty
SOS, a company known for its innovative approach to wellness through a rapidly expanding network of smart vending machines, has announced an exclusive partnership with Ulta Beauty, the leading beauty retailer in the nation. This collaboration is set to revolutionize…
US Retail News Headlines for September 10th, 2023
RetailBoss is streamlining its retail news with our weekly retail roundup, including updates from around the globe. Here are today’s top stories from this week; if you want to get this news in your inbox, sign up for our free…
Rabanne Launches First Makeup Line in Partnership with Ulta Beauty
Rabanne, a renowned name in the world of luxury fashion and fragrances, is venturing into the beauty industry with its first-ever makeup line, Rabanne Beauty. The brand, known for its avant-garde fashion and audacious fragrances, has been a pioneering force…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
