Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
TRUE + PURE TEXTURE Joins Ulta Beauty Expanding the Luxury Textured Hair Category
True + Pure Texture, the luxury hair-extension brand founded by celebrity stylist Pekela Riley, has officially launched on Ulta.com, a breakthrough moment that expands textured hair representation in prestige beauty retail. The brand, known for its artistry and precision, brings…
Ulta Beauty Stock Surges 22% YTD in 2025, Outperforming Beauty Peers
Ulta Beauty (ULTA), the US beauty retail powerhouse, impressed investors with a 20% year-to-date stock price surge by late September 2025, easily outpacing other retail peers and outperforming the broader S&P 500. Despite ongoing retail market volatility and competitive headwinds,…
Ulta Beauty Launches UB Marketplace Using Mirakl Technology
Ulta Beauty has announced the official launch of UB Marketplace, a curated digital marketplace powered by Mirakl technology. The new platform, which is now live on Ulta’s official website and the Ulta Beauty app, represents a major step in the company’s…
Sabrina Carpenter’s Sweet Tooth Fragrance Collection Debuts Nationwide at Ulta Beauty
Pop sensation Sabrina Carpenter celebrated a major expansion for her fragrance brand Sweet Tooth, announcing an exclusive nationwide retail partnership with Ulta Beauty. Carpenter’s playful, gourmand-inspired scents will now be available in Ulta Beauty stores across the United States and…
Juvia’s Place is Championing Bold Beauty for All at Ulta Beauty
In the realm of beauty, few brands have inspired more devotion, creativity, and inclusiveness than Juvia’s Place. Founded by Chichi Eburu in 2016 with just $2,000 and the support of her local community, Juvia’s Place is now a global force—found…
Ulta Beauty’s Mexico Expansion Delivers K-Beauty World Experience
K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty. Starting August 21, seven of Korea’s most influential beauty brands—Bring Green, COSRX, Hanskin, I’m From, Mixsoon, NEOGEN,…
Moroccanoil Launch into 800 Ulta Beauty Stores
A major new collaboration is making headlines in the beauty industry, as Moroccanoil joins forces with Ulta Beauty to bring its acclaimed products to retail shelves nationwide. Moroccanoil, the renowned argan oil haircare pioneer, has officially launched in Ulta Beauty…
Ulta Beauty and Target End 600-Store Partnership
Ulta Beauty and Target’s decision to part ways marks a notable shift in the beauty retail landscape. In a significant development for the beauty retail industry, Ulta Beauty and Target announced on their corporate press site that they will not…
Therabody Debuts Wellness Tech at Ulta Beauty
Therabody, a leader in science-backed wellness and beauty technology, has announced its official launch at Ulta Beauty, the nation’s largest beauty retailer. Starting today, select Therabody products are available through The Wellness Shop on Ulta.com, with plans to roll out…
Kristin Ess Hair x Madison LeCroy Launch at Ulta Beauty
Kristin Ess Hair, celebrated for delivering salon-quality haircare to a wide audience, brings out its biggest launch of the year with the Summer 2025 Stylers Collection, crafted in exclusive partnership with Madison LeCroy. Madison is well-known not only for her…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
