Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
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Ulta Beauty
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Ulta Beauty on RetailBoss
Ulta Beauty Launches UB Marketplace Using Mirakl Technology
Ulta Beauty has announced the official launch of UB Marketplace, a curated digital marketplace powered by Mirakl technology. The new platform, which is now live on Ulta’s official website and the Ulta Beauty app, represents a major step in the company’s…
Ulta Beauty’s Mexico Expansion Delivers K-Beauty World Experience
K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty. Starting August 21, seven of Korea’s most influential beauty brands—Bring Green, COSRX, Hanskin, I’m From, Mixsoon, NEOGEN,…
Ulta Beauty and Target End 600-Store Partnership
Ulta Beauty and Target’s decision to part ways marks a notable shift in the beauty retail landscape. In a significant development for the beauty retail industry, Ulta Beauty and Target announced on their corporate press site that they will not…
Therabody Debuts Wellness Tech at Ulta Beauty
Therabody, a leader in science-backed wellness and beauty technology, has announced its official launch at Ulta Beauty, the nation’s largest beauty retailer. Starting today, select Therabody products are available through The Wellness Shop on Ulta.com, with plans to roll out…
Kristin Ess Hair x Madison LeCroy Launch at Ulta Beauty
Kristin Ess Hair, celebrated for delivering salon-quality haircare to a wide audience, brings out its biggest launch of the year with the Summer 2025 Stylers Collection, crafted in exclusive partnership with Madison LeCroy. Madison is well-known not only for her…
Ulta Beauty to Carry Nutrafol Supplements in 500 Stores
Nutrafol, the #1 dermatologist-recommended hair growth supplement brand, is making its much-anticipated debut at Ulta Beauty, the largest beauty retailer in the United States. Beginning July 20, Nutrafol will be available online at Ulta.com, with in-store availability rolling out to 500 Ulta Beauty…
Space NK Deal Signals Ulta’s Bold Push Into Europe
Ulta Beauty’s entry into the UK through the acquisition of Space NK gives the U.S. retail giant an immediate foothold in one of Europe’s most mature and trendsetting beauty markets. By inheriting Space NK’s established base of 83 stores and…
Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
Ulta Beauty and Sephora continue to lead the industry with distinct business strategies and market positions. As of the first quarter of 2025, both companies reported growth, but with diverging strengths: Ulta delivered steady U.S. sales gains driven by accessible…
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