Fashion Nova and Afterpay Announce New Partnership In Time for Fall Shopping

Afterpay, the leader in “Buy Now, Pay Later” payments, today announced that it has partnered with Fashion Nova, a leading e-commerce fashion platform, to offer shoppers a more flexible way to pay – just in time for the fall shopping season. Now, consumers who shop Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments1.

The addition of Fashion Nova comes after a highly successful year-end for Afterpay, during which the company’s customer base in North America grew to nearly 20 million – with 90% of orders made by repeat customers2. Afterpay’s customer base is largely fashion-forward Gen Z and Millennials, and in fact, Gen Z represents the fastest growing demographic on the platform. The partnership is a joint effort by the brands to make fashion more accessible to these younger consumers.

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