Afterpay, the leader in “Buy Now, Pay Later” payments, today announced that it has partnered with Fashion Nova, a leading e-commerce fashion platform, to offer shoppers a more flexible way to pay – just in time for the fall shopping season. Now, consumers who shop Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments1.
The partnership allows customers who shop at Fashion Nova online to choose Afterpay at checkout, enabling them to pay for their items in four interest-free installments. This payment method is designed to promote responsible spending without incurring interest or extended debt. The collaboration aligns with both companies’ shared goal of catering to the powerful Gen Z consumers, who prefer to spend their money responsibly and pay over time with Afterpay.
Founder & CEO Richard Saghian of Fashion Nova said: “We’ve always prided ourselves on providing consumers easy and affordable access to the trendiest styles. The partnership with Afterpay further enables our customers to buy their favorite looks in a way that is both seamless and convenient.”
Fashion Nova joins Afterpay’s already wide network of nearly 100,000 global retailers, which allow customers to receive items immediately and pay over time, without revolving debt or paying interest. Merchants benefit from the company’s highly-engaged customer base, as the Afterpay Shop Directory generates an average of one million merchant referrals globally per day3.
Zahir Khoja, General Manager of Afterpay North America, said: “As we head into fall and the busy holiday season, it’s the perfect time to bring Fashion Nova onto the Afterpay platform as shoppers look to update their wardrobes. This partnership stems from our shared desires to cater to the very powerful Gen Z consumers, who prefer to spend their money responsibly and pay over time with Afterpay.”
This strategic partnership benefits both Fashion Nova and Afterpay by expanding their customer base and market reach. Fashion Nova joins Afterpay’s extensive network of nearly 100,000 global retailers, which allows customers to receive items immediately and pay over time without revolving debt or paying interest. Merchants benefit from Afterpay’s highly engaged customer base, as the Afterpay Shop Directory generates an average of one million merchant referrals globally per day.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.