Skechers, The Comfort Technology Company™, is elevating its presence in Ireland with the opening of a flagship store on Dublin’s Grafton Street. Joining the concept store on Henry Street and four retail destinations in greater Dublin, the new 929-square-meter location is designed to present Skechers’ extensive offering and comfort technologies in one of the country’s most highly trafficked districts.
“Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” said David Weinberg, chief operating officer of Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”
Displaying Skechers’ unique assortment of shoes, coordinating apparel and accessories as well as a dedicated performance shop, the new destination at 13-14 Grafton Street mirrors the brand’s premier retail stores while catering to local styles—a reimagined mid-century modern design with state-of-the art technology including digital screens and colorful lightboxes presenting its latest marketing.
In December 2021, Sketchers’ announced that it has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines, Inc. in order to maximize the brand’s growth prospects in the region. It’s clear Sketchers is taking a more hands on approach to growing the footwear brand in international and emerging markets around the globe.
The flagship store joins 111 Skechers retail stores across Ireland and the UK. Consumers can also find the brand’s collections at over 525 Skechers stores in the United States, more than 3,800 international stores, online at Skechers.com, and at leading retailers worldwide.