Real Authentication, a leading authority in luxury goods authentication, has joined hands with TikTok Shop in the United States. This partnership aims to provide expert evaluation of pre-owned handbags before they are listed for sale on the platform.
Anastacia Black expressed her excitement about the partnership. “We are thrilled to partner with TikTok Shop in the US,” said Anastacia Black, Founder, and Expert Authenticator for Real Authentication. “As the demand for resale luxury increases, it is imperative that buyers and retailers have confidence that merchandise they are purchasing and selling is genuine,” she continues.
Founded in 2016, Real Authentication has earned the trust of top retailers and credit card companies by providing accurate luxury goods authentication services. The company’s commitment to ensuring peace of mind for consumers, dealers, selling platforms, and global brands has been unwavering since its inception.
The process for merchants to list their pre-loved handbags on TikTok…
Shop is straightforward. Sellers visit the Real Authentication website to become approved sellers and obtain an authenticity certificate. The team of experts at Real Authentication meticulously analyzes every aspect of the submitted item, from general product information to the denier of a stitch.
To further ensure the authenticity of the items, Real Authentication employs its proprietary Smart Database Scan™ technology. This advanced system cross-checks numerous data points within their system and identifies potential red flags, assisting their brand experts in identifying counterfeit goods.
Once Real Authentication approves the bag, the seller creates a listing and uploads the certificate. The item is then approved for sale on TikTok Shop. Jenna Padilla highlighted a unique aspect of this partnership.
“A point of difference between Real Authentication’s partnership with TikTok Shop in the US and other platforms is that items are already authenticated BEFORE they are listed, not after they are sold,” Jenna Padilla, Founder, and Expert Authenticator for Real Authentication…
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